VivaMama Privacy Policy
Last updated: 25-November-2025
This Privacy Policy explains how VivaMama (“we”, “our”, “us”) collects, uses, shares, and protects your personal information when you use our App or Website. By using VivaMama, you consent to the practices described here.
1. Information We Collect
We may collect the following types of data:
- Personal details (name, age, gender, contact details)
- Postpartum details (delivery date, current week, health inputs)
- Device & technical data (IP, OS, device type, logs)
- Payment and transaction information
- Content shared in chats, assessments, feedback, or community sections
- Information obtained through Google/Facebook/Truecaller login
2. How We Use Your Information
We use the data to:
- Provide postpartum support, insights, and personalized assessments
- Enable AI-based recommendations and reminders
- Improve app functionality and clinical workflows
- Connect you with experts or care coaches
- Deliver notifications, promotions, and updates
- Ensure safety, fraud prevention, and compliance
3. Sharing of Information
We do not sell your personal data. We may share information only with:
- Care experts, counsellors, or clinicians (only with your consent)
- Third-party analytics and infrastructure providers
- Payment gateway partners
- Government authorities, if required by law
- Affiliates or successors during business transfers
4. Your Rights
As per applicable Indian data laws (including DPDPA 2023), users have the right to:
- Access and review their data
- Request correction or deletion of personal information
- Withdraw consent for certain data uses
- Opt out of marketing communications
5. Data Protection & Security
VivaMama follows reasonable technical and organizational safeguards, including encryption, restricted access, authentication layers, and ISO 27001-compliant security practices.
6. Data Retention
We retain your data for as long as necessary to deliver postpartum services, comply with laws, or resolve disputes. Data may be anonymized and used for research or analytics.
7. Cookies & Tracking
VivaMama uses cookies, analytics tools, and device identifiers to improve performance and personalize your experience. You may disable cookies in your browser settings.
8. Third Party Services
VivaMama integrates with third-party platforms such as Google, Facebook, Truecaller, payment gateways and analytics providers. Their privacy policies apply to data shared with them.
9. Children's Privacy
VivaMama is intended for adults. We do not knowingly collect data from individuals under 18 years of age.
10. Updates to this Policy
We may update this Privacy Policy periodically. Continued use of VivaMama after changes constitutes acceptance of the updated policy.
11. Contact & Grievance
For privacy-related questions or requests, contact:
📧 harsha@vivamama.in
Grievance Officer: Dr. Harsha Tomar
Wellness Emporio India Private Limited, Sector 100, Noida, India.
